I Don’t DO Public Relations, I Write for Public Relations Well, not to look gift horses in the mouth, because I am truly appreciative . . . but so many people recommend me to colleagues in response to the inquiry, “Can you recommend someone who does PR?” And then I have to have the conversation with the inquirer about how …
Caryn Starr: Queen Of Copywriting
The Deep Voice Man Show Podcast On his The Deep Voice Man Show, Luke Jean-Louis has guests share their expertise and life lessons. Listeners can learn valuable information and add to their networks by being introduced to “Centers of Influence” to easily connect with. This is his gift to the guests and listeners. In this podcast, Caryn Starr-Gates shares tips …
Advertising vs. PR – or is it Advertising and PR?
Many people confuse these two disciplines, which are used to promote a brand or company and position it in the best light possible. When they work together, they can create marketing magic for your business. In short, advertising sells and public relations tells. Here’s the lowdown on advertising and PR from a copywriter’s standpoint. Advertising or PR Advertising is paid …
The Art of the Quality Referral
I am fortunate that in my work as a copywriter and marketing communications practitioner, I get to collaborate with and provide outsourced writing services to many people. They are agency owners who run advertising, marketing, and public relations firms; branding experts; marketing strategists and implementers of marketing campaigns; art directors and graphic designers; videographers and photographers. With all those connections, …
How Social are Your Social Media Posts? (Posting in the Age of COVID-19 and Beyond)
It seems that every person involved in advertising and marketing is reminding businesses that during an extensive shutdown due to the COVID-19 pandemic, this is not the time to shut down their marketing activities. I totally agree. When this is all over, the companies that will remain top of mind among their target audiences will be those who stayed the …
Making Your Press Releases and Marketing Images Camera (and Publication) Ready
Are you images ready for their closeup? Chances are—not so much. One of my recent LinkedIn posts generated some conversation and commentary about this topic. I went on a short rant about the quality of photos I’d been getting from clients that were meant to accompany their news releases, social media posts and marketing newsletters. Not so fast! As I …