Hashing out the Hashtags in Your Social Media Copy

Hashtags. They’re everywhere, like rabbits that reproduced with abandon and hopped from Twitter (where they originated in 2007) to LinkedIn, Facebook, Pinterest, YouTube and Instagram (forgive me if I overlooked a hashtag-laden social network). Hashtags help group topics and trends for social media users and make content searchable. Marketers can use them to create brand awareness and connect with their …