I Don’t DO Public Relations, I Write for Public Relations Well, not to look gift horses in the mouth, because I am truly appreciative . . . but so many people recommend me to colleagues in response to the inquiry, “Can you recommend someone who does PR?” And then I have to have the conversation with the inquirer about how …
Advertising vs. PR – or is it Advertising and PR?
Many people confuse these two disciplines, which are used to promote a brand or company and position it in the best light possible. When they work together, they can create marketing magic for your business. In short, advertising sells and public relations tells. Here’s the lowdown on advertising and PR from a copywriter’s standpoint. Advertising or PR Advertising is paid …
What to Do When that Reporter Calls
Communication is written, spoken and in many cases, unspoken (body language). There are ample opportunities to communicate well or poorly, to cast yourself and your business in a positive light or leave the other person wondering “what the hell?” The one person you don’t want scratching a head and wondering what’s just happened is a member of the press. Although …